On August 24, VNAT launched slogan-logo designing contest for Vietnam Tourism Promotion Program period 2011-2015.
The slogan "Vietnam - The hidden charm", which was widely and synchronously used in tourism promotion campaigns period 2006-2010, has brought about numerous successes and made strong impression on international tourists about Vietnam - a country with unique picturesque wild landscapes, diversified traditional culture, friendly people... However, to meet new development requirements in the next period, Vietnam Tourism needs a new slogan-logo.
Vietnam Tourism Promotion Campaign period 2010-2020, vision 2030 considers tourism an important industry that contributes foreign currency earnings to the national budget, fostering the transformation of economic structure, and creating new jobs. In the period of 2010-2020, tourism industry sets its goal to achieve growth rate at 10-15% per year. To make the goal real, tourism industry needs to boost its brandname development, carry out effectively the Tourism Promotion Programme.
The contest organized by VNAT will select a new slogan-logo which can completely reflect Vietnam tourism's strategic development, attractiveness, and competitive advantages, thus drawing more international tourists to Vietnam.
The candidates of the contest are regulated to be domestic and international companies, organizations, and individuals specializing in brand name developing, slogan-logo designing, marketing, and travel consulting. The required time for product submission will be from August 25 to December 15, 2010.
Source: Thanh Thuy - TITC