Newsdetail
Tourists in MICE tourism cannot fully recover in 2010

MICE tourism cannot fully recover in 2010

MICE tourism cannot fully recover in 2010
 

Home
Travel News

Culture Tours

Leisure Tours

Adventure Tours

Halong Cruise

 

Mekong Cruise

 

Vietnam Tours

 

Indochina Tours

Vietnam Travel

Cambodia Travel
Laos Travel
Travel Reviews
About Us

Visa VietnamVisa Vietnam
Online service, quick, low fee!

 
HTML clipboard

The number of foreign tourists to Vietnam in the first seven months of 2010 increased by 35 percent, but the MICE tourism market segment has not yet fully recovered from the global financial crisis.
According to some travel firms, the situation has become much better than 2009, when there were very few MICE (meeting, incentive, convention, exhibition) tourists. However, most come from Asia, while the scale of tourist groups is smaller. There were only several small group of European tourists whose trips to Vietnam were gifts from big companies.
Bui Viet Thuy Tien, Managing Director of Asian Trails Company, noted that in 2009 MICE partners in Europe even refused price estimates, but now they are asking about services and fees again, while some partners have booked seats.
“We began having MICE tourists in September, but the number of clients remains modest,” Tien confirmed.
New World Saigon (NWS) has also reported improvement in MICE tourism. In 2009, tourists from Singapore and Hong Kong “kept quiet”, but now they are returning. However, like Asian Trails, the hotel observed that the scale of MICE tourists is smaller. “Some groups of tourists stayed here for three nights and booked only 50-100 rooms. Meanwhile, in previous years, we sometimes had groups that booked 250 rooms at one time,” recalled Pham Van Liem, NWS Sales Director.
The Saigon Exhibition and Convention Centre in HCM City reported that the centre is fully booked for events in September, October and November.
Tran Van Hau, its managing director, maintained that business is better. He hopes that the situation will be brighter in 2011, when many large-scale events will take place, including the automobile, wood furniture and maritime exhibitions, organized once every two years. Hau added that European partners, one of their two main client sources, have asked for next year’s information.
After last year’s financial difficulties, MICE organizers have been trying to cut expenses. Also, more orders placed just before departure have appeared, actions that did not happen in the past.
According to Tien, MICE tours can no longer bring travel firms much higher profits than normal tours. Partners always think very carefully before booking. Tien explained that travel firms now can only hope to earn high profits from providing special services to MICE tourists. For example, some MICE travelers want to meet domestic economists or have dinner with special people. “With such special requests, the service fee could be 2-3 times higher. However, these requests do not come regularly.
Pham Mai Hoang Loc from Saigontourist remarked that, previously, partners regularly ordered all kinds of services. However, they now only use some services. For example, some ask Vietnamese travel firms to be in charge of event organization and hotel booking, while they arrange air tickets themselves.
“This has certainly led to sharp cuts in the revenue of travel firms. In times of economic difficulties, it is understandable that partners must tighten their belts,” Loc conceded.
Meanwhile, travel firms have become accustomed to late orders. “Previously, we did not accept tours booked only three weeks before departure time, but now we do,” Loc revealed.
Traffic jams discourage MICE tourists
Travel firms said that it is necessary to alleviate the traffic jam problem to better serve MICE tours.
Loc from Saigontourist recalled that the head of a tourist group got angry with the travel firm because of … the traffic jam. A tailoring shop in Tan Binh district could not deliver ao dais that were to be worn by the group at an evening party. The shop’s staff left at 2pm, hoping to deliver the ao dais at 4 pm. However, they were two hours late because of a traffic jam.

 

Source: Thoi bao Kinh te Saigon

OTHER VIETNAM TRAVEL NEWS:
Vietnamese cultural festival featured in Germany
VNAT promotes Viet Nam tourism in St. Petersburg
Ninh Binh City to become regional cultural-historical centre
Panorama of Trang An - Bai Dinh World Cultural and Natural Heritage
Investment in hotels on Phu Quoc Island reap high profits
International visitors to Viet Nam in the first 6 months of 2014 increases 21.11%
Workshop fosters UNESCO-recognised Giong festival’s values
The community of Vietnamese ethnic groups lead up to sea, islands, borders and national sovereignty
Vietnam aims to develop sea tourism
Ben Tre to host Coconut Festival next year
Japan slackens tourism visa rules for Viet Nam
Mountain mausoleum blends nature with cultural history
More tourists switch from Thailand to Vietnam: CBRE
Traditional music as tourism bait
Culture Days showcase Vietnam traditions in Russia
Time seemingly stops on Con Dao Island
Nearly 11 million tourist arrivals to Mekong Delta in the first 5 months of 2014
National park visitors venture into the wild
Seabourn joins UNESCO in new alliance for World Heritage sites
VietJet Air adds 1,000 flights for summer travel
PATA and The Code join forces to fight child sex tourism
A day at Vinh Hao fishing village
Tu Lan cave tour offers glimpse into mystical underground world
Dong Hoa: Welcome the certificate of provincial level historic-cultural vestige
American tourist praises Viet Nam tourism
Vietnamese Culture Days 2014 in Russia – A chance to promote the country’s Culture
Ensuring safety for int’l tourists in Viet Nam
Strengthening investment, development of Lang Co tourism brand name
Giang Mo Village offers intimate view of Muong ethnic culture
Cat Tien National Park an ecotourism paradise